Ugandas tourism | Tourist zones |
Equator Line project |
Facilities/Infrastructure | Tourist characteristics |
A survey carried out for formulating the Uganda's
Tourism Master Plan established that the following were the
most important sources of visitors to Uganda.
||Uganda’s neighbour, provides the bulk of imports and
the commercial route to the sea to landlocked Uganda.
||Separated from continental Europe because of historical links
||Two countries, USA and Canada.
||Mainly Tanzania, Rwanda, Burundi and DRC.
||Countries include Germany, Scandinavia, Italy, Benelux, France.
||Countries include India, Japan, and other Far East.
Individual countries' statistics show that Kenya is the leading
source of tourists to Uganda (not necessarily Kenyan Nationals),
followed closely by United Kingdom and North America. The prime
productive source for this project in terms of its aspirations are
the Scandinavians and Continental Europeans.
Purpose of Visit
The visitors to Uganda come for three major reasons:
||Visiting friends or relatives
The table below gives the statistical distribution of reasons why
visitors come to Uganda.
|Purpose of visiting Uganda
||% of tourists interviewed stating this purpose
|Visiting friends or relatives
|Other (include religious purposes and sports)
Business is the number one reason why foreigners visit Uganda,
closely followed by those who come to visit friends or relatives.
Both these groups however, are of limited value to the Equator City.
The Business Group would most probably stay in Kampala rather than
away from the capital. Visiting friends or relatives tend not to
stay in hotels but mostly in private accommodation. However, they
usually eat out a lot and go-out on weekends.
Chief among the "visiting friends or relatives" are the
nostalgic British who, because of their historic ties with Uganda,
have many friends and or relatives in the country and in neighbouring
Kenya. Next are guests from countries of origins of the expatriates
working or resident in Uganda and currently USA has the highest
number of expatriates.
A special category of "Visiting friends or Relatives"
are the neighbours. In particular the Kenyans, Rwandese and Tanzanians,
but more importantly the expatriates, who work with Non-Government
Organisations (NGOs), who come for long weekend stays.
The fourth biggest group is those classified as others. These come
for religious and sports events. The conference visitors who also
fall in this category are not mentioned. This category is of special
interest to the developers of Equator City. Religious visitors and
the sports groups are not immediately relevant since they will stay
in Kampala or in well populated commercial centres.
The smallest group of visitors come to Uganda for holiday adventure.
The typical visitors come from:
||Continental Europe, 53%
(Germany, Scandinavia, Italy, Benelux and France)
||North America, 22%
(USA and Canada)
This group (Others), though small, is important to the growth of
tourism in Uganda and to the Equator Line Centre Ltd's project.
Length of Stay
On average, visitors spend two weeks in Uganda, although the single
largest group spends just a week or less. The popular visits are
between 10 days to two weeks, and between two to four weeks. There
are a significant number of tourists who spend over a period of
four weeks. Most whites stay about the same period (about 18 nights)
and this period rhymes with the duration of the tourist circuits
operated now and those recommended for the future in the Tourism
The single most important expenditure item (which takes over half
the money) is for accommodation and meals/bar. There is also substantial
expenditure on restaurants outside the hotel. Others include obligatory
airport tax, donations, and transport. Surprisingly expenditure
on sightseeing/organised tours and purchase of handicrafts are negligible.
Destinations and Composition of Travel Arrangements
People who visit Uganda:
||Visit Uganda alone (58%)
||Combine their visit with another country (27%)
||Combine their visit with two other countries on top of Uganda
Pure holiday makers usually come to see two countries; Uganda and
The majority of the visitors (79%) come with companions. Those
accompanied come with non-family friends and in groups, the most
popular being of four persons followed by a second group of two
persons. 21% come alone
Groups of three are the third. Where family groups come, the most
common are a couple plus children, or just other family members
(not children). The third and fourth family groups are coming as
a couple or one parent and children. Lastly, those coming in family
group are mainly from UK, USA, Canada, and Continental Europe.
All the visitors do not use packaged tours but make their own travel
arrangements individually or through an intermediary. Only a very
small fraction of the holiday makers use the packaged tour arrangement.