Ugandas tourism |
Tourist zones | Equator Line project |
Facilities/Infrastructure | Tourist characteristics |
Equator Line project
Most of the prime areas are accessed via where the Equator Line
is. Indeed practically all the Uganda Trail circuits involve using
the main highway along which where the Equator
City is located.
The concept of this project African thrill
at the Equator is in congruence with the national and official
outlook on focus and strategy for the development of tourism. The
project is also strategically located to tap the potential tourism
potential of Ssese islands.
Project area of Equator City
In the project area, there are no tourist hotels at all and the
area has no facilities for conferences. Competition will come from
the nearest places where decent accommodation can be found:
||Masaka, 59 km away
||Kampala, 76 km away
||Mbarara Lake View Hotel, 190 km away
Lake Mburo National Park has accommodation (mainly tented) as well;
and the project developers will have a built-in advantage of being
the first ones on the site. With the kind of investment and the
creativity envisaged, it is almost certain that the Equator City
shall be able to attract an "upper-niche clientele" necessary
for its financial viability.
There are over 78 Licensed Tour Operators in Uganda but our research
findings indicate that the proportion worth the name of a "Licensed
Tour Operator" is only about 25% of them. The rest were found
hopelessly out of depth with their knowledge of the job and its
requirements. They had no knowledge of the source market(s) and
their special requirements and were therefore incapable of promoting
tourism. In fact they were found so inadequate in providing tourism
services that they knew practically nothing about Uganda - the country
they claim to be selling.
Equator Line Centre Ltd. will have
to carefully choose the tour operators who would promote them locally
and abroad. Some of the more purposeful tour operators, who have
mapped out and operated their own programmes and routes, are presented
along with their respective tour circuits. These circuits present
opportunities for the project on the return journeys (from the wilderness).
Possible tie-in programmes
||The Uganda Trail, operated by Watembezi, offers
potential on the return journey from Lake Mburo for the party
to spend a night at the Equator City.
||Highlights of Uganda, operated by Afritours, offers potential
for an overnight stay on Sundays before the party proceeds to
Kampala and Entebbe on Mondays. What is tricky here, is the
timing of flights out of Entebbe. If they are at night, then
the resort will have to find ways of going around the problem
and this may call for an arrangement with a helicopter service
||The Uganda Grand Tour by Delmira Travel Ltd. spends a night
at Lake View Hotel in Mbarara before proceeding to Kampala the
next morning. Stay at The Equator City should be a potentially
more intriguing experience than a night in Mbarara. The resort
should not find it too difficult to win such clients.
||The Fishing Trail and the Birding Trail (all on Lake Victoria)
of Wild Frontiers probably would not tie in with the Resort,
because they are fully-fledged multi-day expedition complete
with their own accommodation at the Islands. Nevertheless, there
is an opportunity for the Wild Frontiers' parties to crown their
experience on the lake with an overnight stay at the Equator
City before returning to Kampala.
More strategically, other opportunities exist and these can be
exploited by Equator Line Centre Ltd. independently and they rest
on the fact that Ssese Islands can be reached from the resort in
2 hours by ferry instead of 9 hours by boat from landing sites or
piers near Kampala, used by Wild Frontiers.
For information about tourists and their characteristics, see Tourist